Recently, an affluent and intelligent businessman received a letter on Publishers Clearinghouse letterhead complete with the PCH logo and signed by its CFO informing him – by name – that he was selected as the second place winner in the 100 Million Dollars Super Cash Giveaway Promotion sponsored by Reader’s Digest, Mega Millions and Multi-State Lottery Association. (bold in original) He “won” $1.5 million. The letter instructed him to contact the claims manager at a real phone number and provide him with the “Security Code” identified in the letter. The letter even advised him that pursuant to Federal and State law, this Security Code must be kept confidential “which means, you are precluded from discussing your win with third parties.” As a very nice courtesy, the letter came with a check for $8,500 “to cover insurance and attorneys fees.” (more…)
Archives: December 2015
“Game Time Gold”, “Ultimate Football Experience”, The “Big Game” Sweepstakes, the “Special Teams” Sweepstakes, and the “Big Game Giveaway” are just a few of the sweepstakes offered this football season to win a trip to Super Bowl 50, as well as the latest installment of the exercise in – how can I say Super Bowl without saying SUPER BOWL®.
Almost everyone knows that the NFL® holds the rights to, among other things, the NFL® team names, emblems, helmet designs, the NFL® shield, and the terms SUPER BOWL® and SUPER SUNDAY®. (In fact, the NFL® owns more than 100 registered trademarks and 9 that specifically include the term SUPER.) Does this mean that advertisers have to tenderfoot around the term SUPER BOWL® like a split end trying to stay inbounds on the way to the end zone? The legal answer may be no. (more…)
On January 20, from 1:00 – 2:30 PM, Rob Laplaca will present a Lorman webinar titled “What All Lawyers Must Know About Fantasy Sports Gambling.” The program will answer the questions on everyone’s minds concerning fantasy sports leagues and attendees will learn the legal basis for the operation of these leagues, as well as the basics concerning the differences between games of chance and games of skill to help understand the crux of the current debate on whether these leagues are operating legally. Attendees will also be kept abreast of the latest developments in this rapidly changing field and learn different options for operating legal fantasy sports leagues.
Information about this webinar is available on the Lorman website. Anyone registering for this webinar via the link provided here will receive a 50% discount on the registration fee for this event.
Today (Dec. 18) is the official release date for the long-awaited next installment in the Star Wars saga – The Force Awakens. Disney and the Star Wars group have already been been engaged in an over one-year long cause marketing campaign that has been out of this world. For example, in mid-2014, the “Force for Change” campaign kicked off with a collaboration with UNICEF with a sweepstakes to win a once-in-a-lifetime walk-on role in the film, which raised over $4.2 million. In early 2015, programs were created to support UNICEF Kid Power such as an “Art Awakens” campaign to auction off Star Wars-themed works of art by contemporary artists. In late 2015, a new Force for Change-themed sweepstakes in support of 15 causes across the globe was announced with over $2 million raised. Throughout the campaign, different “Force for Change” merchandise has been sold with proceeds going to charity; these include: t-shirts, a collectible Hot Wheels hot rod car, and a power band. Also, specially-made items were auctioned off, such as an outfit made by famous designers that pays homage to the characters in the movie, original movie-inspired art pieces, and a gold and diamond BB-8 collectible. Full details are available at: http://forceforchange.starwars.com/
Star Wars – The Force Awakens has already broken pre-opening ticket sales and is expected to make over $1 billion. The specific impact of its cause marketing efforts has yet to be quantified, but it is clear that cause marketing helps trigger sales while at the same time helping people throughout the globe. Good for you Disney and Star Wars!
Full disclosure: The author of this post, Rob Laplaca, worked on part of this cause marketing campaign.