Archives: June 2018

IGTV – Instagram’s New YouTube

Online videos are powerful marketing tools. We’ve all been there when you watch one video on your phone and suddenly realize you’ve wasted hours watching clips of a dog skateboarding, a step-by-step tutorial on making a unicorn cake, and your favorite celebrity’s appearance on a talk show.  While video content remains popular on YouTube, Instagram users are only able to share one minute of video content with their followers – until now. (more…)

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Does That Avatar Really Like That Brand? The FTC Endorsement Guidelines in the New Age of Virtual Influencers

Meet Lil’ Miquela.

She has 1.2 million Instagram followers: She’s modeled such famous brands as Diesel, Versace, Fendi and Chanel.  In March, she appeared in a fashion spread in V Magazine as “The Face of New Age Logomania.”  Last month she talked her audience through the latest GIF sets from Prada in Milan. (more…)

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Don’t Tax My Bobblehead! Sales Tax on Promotional Items

Bobblehead: “A figurine with a disproportionately large head mounted on a spring so that it bobs up and down, often made as a caricature of a famous person.”

Giveaway: “A thing that is given free, especially for promotional purposes.”

Sales tax: “The portion of the purchase price typically forgotten about.  Generally seen in price advertising as ‘+ tax’.”

On June 13, 2018, the Ohio Supreme Court heard oral arguments in the case, Cincinnati Reds, LLC v. Testa, Ohio, No. 2017-854.  The issue: Should the Reds incur sales tax on the bobbleheads they give away at a ballgame?  Two things are certain in life: baseball and taxes.  While the bobblehead may be particular to sports figures, the implications of this Ohio case could affect the budgeting figures for any company that gives away trinkets for promotional purposes. (more…)

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Things That Make You Go Hmmmm

Commercial Co-Ventures and Sweepstakes Promotions

Remember that song in the ‘90s from the C+C Music Factory called “Things That Make You Go Hmmm….”  I guess I did when I came across some recent promotions.  Perhaps these practice tips will stay with you longer than C+C’s 15 minutes of fame.

Bar Exam Sweepstakes

The set up:  Most young lawyers-to-be are weighed down with tremendous debt after three years of law school, but they have the hope that by shelling out another $250 they’ll get that big Wall Street job to wash away their money problems while creating new emotional ones.  This summer, a personal injury law firm (which I won’t name) currently has a sweepstakes running where a new law grad can enter to win his/her bar exam fee. (more…)

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