Posts by: Robert Laplaca

Time to Take Your Shot: Prize Indemnity Insurance Edition

We’re getting into the swing of the basketball and hockey seasons and you know what that means?  (Yes, the Knicks still haven’t been mathematically eliminated.)  But also, it’s time for the Half-Court Shot Contests and Blue Line Shot Contests to give weekend warriors the chance to quit their day job.

Prizes can range from a few hundred dollars to a few hundred thousand dollars.  All you need to do is shoot a 9.55 inch diameter ball a distance of 94 feet into an 18 inch diameter hole.  Or, shoot a 3-inch puck a distance of 90 feet into a hole about 4 inches wide – while standing on ice.  If you’re not Meadowlark Lemon, your odds of making the half-court shot are about 1 in 50.  And the odds of scoring on that one-timer are much higher, even if you’re Wayne Gretzky.

Because lightening always strikes, there is Prize Indemnity Insurance.  You don’t need to break the bank just because some hotshot broke the odds. (more…)

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The Bare Minimum (Big Suggestions For Little Promotions)

Client:             Do we need Official Rules for our sweepstakes?

Attorney:         Yes.

Client:             But we’re only running a one-day sweepstakes giving away a one-way bus ticket to Cleveland.

Attorney:         Sorry.

Client:             But we’re no Goliath.

In the sweepstakes world size doesn’t always matter.  (more…)

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What Prizes Can/Can’t Be Given Away

Some things you may not be able to give as prizes:

– Smokes (MA, MI, VA)
– Gas (NJ, VA)
– Beer (many states)
– Milk (restricted in a number of states)
– iPad (formerly)
– Yankees tickets (because they may contain a no-transfer provision)
– Puppies (most states)

(more…)

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Why Are Ad Men Called Mad Men? Is It Because They Can Get Sued?

We all know that the first ad agency was created by William Taylor in 1786 perhaps to help sell the recently invented threshing machine to those farmers sick and tired of separating

Recently, ad agencies have come under fire for a number of reasons:

Days ago, Uber sued its ad agency for fraud which involved ads placed on Breitbart News, which for some reason Uber wanted taken down.  Uber also claimed that the agency squandered tens of millions of dollars on “nonviewable” mobile ads – ads loaded on a website that had to be scrolled down to see. Let’s see how this turns out.  (more…)

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Age Doesn’t Matter Except When it Does

Marx once remarked, “Age is not a particularly interesting subject.  Anyone can get old. All you have to do is live long enough.”  Well, thanks Groucho, for that word of advice, but let’s look anyway into the importance of age in sweepstakes.

Minimum Ages

13 or older:

If the promotion is online and is directed to a child or will collect information from a child, it needs to be 13 or older, unless you want to comply with the requirements of the Children’s Online Privacy Protection Act (COPPA). (more…)

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