December 28, 2017 2:01 pm
“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone.” Rod Serling.
Sweepstakes prizes, lottery scams, influencer marking and excessive branding were popular themes throughout 2017. Let’s take a look back in “the dimension of imagination” to illustrate how promotions (can) influence our lives. (more…)
December 20, 2017 3:45 pm
It’s story time here at youwmightbeawinner. Young Aaron from Portland, Maine writes, “Mr. Blogger, what do you have to say about the tale of the Innkeeper who had no room for guests writing bad reviews?” My child I’d say that this Innkeeper was living in Christmas Past where harsh penalties for harsh reviews were common. Listen here to the lessons that can be learned, when a store, brand or company is online spurned. (more…)
December 15, 2017 9:18 am
In some ways enacting laws is like a contest – a game of skill between qualified legislators – or maybe it’s really more like a game of chance – where winning depends upon luck. The disappointing facts since the Sandy Hook massacre demonstrate how both legislative skill and bad luck have combined to stifle any hope that such senseless killings will stop.
Guns may have a place in society and there are certain protections afforded by the Second Amendment, but all people should be troubled by the fact that a 20-year old disturbed human being was able to use an assault rifle to take the futures away from 20 children and 7 adults while they were in their grade school classroom. (more…)
December 11, 2017 3:13 pm
Sports have given us the Icky Shuffle, the Mark Gastineau sack dance and George “Twinkle Toes” Selkirk. Perhaps the greatest dance of all has been the state legislatures side-stepping the skill v. chance issue.
I really thought we’d get practical guidance from the Daily Fantasy Sports skill v. chance debate for marketing lawyers to help advise on typical promotional games. The New York State lawsuits between the NY Attorney General and DraftKings and FanDuel provided just the battleground. But, alas, it was not meant to be. Was politics the poison or the antidote?
Since the New York DFS lawsuits began in November 2015, fifteen states have passed laws legalizing DFS – including New York in August 2016. For those keeping track, DFS is now legal in AK, CO, DE, IN, KS, ME, MD, MA, MS, MO, NH, NJ, NY, PA, TN, VA, VT. (more…)
December 4, 2017 12:12 pm
Today (Monday December 4, 2017), the U.S. Supreme Court will hear oral argument in the case Christie v. National Collegiate Athletic Association involving sports-gambling. I bet many of you have heard about the case and know that it has something to do with a fight between New Jersey and the U.S. government over the legalization/illegalization of sports-gambling. The odds are lower that you know exactly what the legal arguments are and how this impacts gambling in general.
Here is a brief primer on the lawsuit, the law, and the implications. The devil may be in the details, so I’ve grabbed my pitchfork to dig in to the legal arguments. (more…)
November 27, 2017 10:26 am
“Plus ça change, plus c’est la même chose.” From the French for (roughly): there’s a form for that.
Answer these 17 simple questions to create your own commercial co-venture program: (more…)