Online videos are powerful marketing tools. We’ve all been there when you watch one video on your phone and suddenly realize you’ve wasted hours watching clips of a dog skateboarding, a step-by-step tutorial on making a unicorn cake, and your favorite celebrity’s appearance on a talk show. While video content remains popular on YouTube, Instagram users are only able to share one minute of video content with their followers – until now. (more…)
Posts Tagged: Advertising
Does That Avatar Really Like That Brand? The FTC Endorsement Guidelines in the New Age of Virtual Influencers
She has 1.2 million Instagram followers: She’s modeled such famous brands as Diesel, Versace, Fendi and Chanel. In March, she appeared in a fashion spread in V Magazine as “The Face of New Age Logomania.” Last month she talked her audience through the latest GIF sets from Prada in Milan. (more…)
Commercial Co-Ventures and Sweepstakes Promotions
Remember that song in the ‘90s from the C+C Music Factory called “Things That Make You Go Hmmm….” I guess I did when I came across some recent promotions. Perhaps these practice tips will stay with you longer than C+C’s 15 minutes of fame.
Bar Exam Sweepstakes
The set up: Most young lawyers-to-be are weighed down with tremendous debt after three years of law school, but they have the hope that by shelling out another $250 they’ll get that big Wall Street job to wash away their money problems while creating new emotional ones. This summer, a personal injury law firm (which I won’t name) currently has a sweepstakes running where a new law grad can enter to win his/her bar exam fee. (more…)
Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we do it that way when XYZ company isn’t? The answer is usually somewhere between I don’t know why XYZ company is doing it that way and XYZ company is doing it wrong. The task is even more difficult when dealing with commercial co-ventures, since the regulations seem to slip the mind of many a brand.
I recently came across an ad for the new Apple® iPhone 8 (PRODUCT) RED™ which lists on the Apple website for $799 for the 64gb version and $949 for the 256 gb version (for those of you who would like to film a remake of The Ten Commandments). The Apple website states under a picture of the phone as follows:
“iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition are now available. Every purchase contributes directly to the Global Fund to fight AIDS.”
When you scroll down to the bottom of the page, it says “A portion of the proceeds from every (PRODUCT)RED purchase will go the Global Fund to fight AIDS in Africa.” (more…)
Today (March 29) is baseball’s opening day and beer and baseball are in the news. The New York Yankees appear to be in trouble for their new “Pinstripe Pilsner” which has an image of your favorite Yankee player in the foam. But those of you wanting to take a sip of Aaron Judge’s mug may have to wait, since MLB does not allow current players on beer advertising.
Beer has been linked with baseball for as long as baseball has existed. In fact, the original Cincinnati Redstockings left the National League in 1881 when its brewer-owner refused to sign a “no beer at the ballpark” pledge. Today, there are still calls to take the suds out of sports. But knowing the current do’s and don’ts of sports advertising will help you stay a-head of the game. (more…)
The #MeToo movement has produced constant headlines and has helped positively change corporate culture. Is it possible for its breadth to include beer ads? Sexist beer ads have traditionally been the norm. Give a scantily clad gal a beer bottle, have her hold it to the camera, give a seductive wink, and voilà, you’ve created a beer ad. You may laugh but take a look at the Miller “Service With a Smile” ad depicting a girl in a bathing suit working under a car. Or the Schlitz ad featuring a Playboy Playmate and its new “Tall Boy” can with the line, “Here’s to Big Cans!” Or perhaps the raunchiest ever, the Falstaff Beer ad with a pic of the can next to the girl, “Beer v. Girl. At least the beer cannot change its mind once you get its top off.” (more…)