Posts Tagged: Commercial Co-Ventures

Things That Make You Go Hmmmm

Commercial Co-Ventures and Sweepstakes Promotions

Remember that song in the ‘90s from the C+C Music Factory called “Things That Make You Go Hmmm….”  I guess I did when I came across some recent promotions.  Perhaps these practice tips will stay with you longer than C+C’s 15 minutes of fame.

Bar Exam Sweepstakes

The set up:  Most young lawyers-to-be are weighed down with tremendous debt after three years of law school, but they have the hope that by shelling out another $250 they’ll get that big Wall Street job to wash away their money problems while creating new emotional ones.  This summer, a personal injury law firm (which I won’t name) currently has a sweepstakes running where a new law grad can enter to win his/her bar exam fee. (more…)

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How Can They Do That? A Question Many Commercial Co-Venturers Love to Ask

Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we do it that way when XYZ company isn’t?  The answer is usually somewhere between I don’t know why XYZ company is doing it that way and XYZ company is doing it wrong.  The task is even more difficult when dealing with commercial co-ventures, since the regulations seem to slip the mind of many a brand.

I recently came across an ad for the new Apple® iPhone 8 (PRODUCT) RED™ which lists on the Apple website for $799 for the 64gb version and $949 for the 256 gb version (for those of you who would like to film a remake of The Ten Commandments).  The Apple website states under a picture of the phone as follows:

iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition are now available.  Every purchase contributes directly to the Global Fund to fight AIDS.”

When you scroll down to the bottom of the page, it says “A portion of the proceeds from every (PRODUCT)RED purchase will go the Global Fund to fight AIDS in Africa.” (more…)

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What Do You Need to Know about Commercial Co-Ventures?

Join me this Friday, February 16, from 1:00 to 2:30pm to learn the specific legal issues that are arising within commercial co-venture campaigns. With many companies today engaged in cause marketing, including commercial co-ventures in which a portion of their sales are donated to charity, it is important to know what cause marketing constitutes a commercial co-venture, how to comply with nationwide state laws, and how to identify and navigate specific legal issues that arise when contemplating a commercial co-venture campaign and their solutions. The webinar will also explore the charities’ obligations when involved in commercial co-ventures. (more…)

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Commercial Co-Ventures What a Charity Needs to Know

Yay!  Big brand wants to team up and donate part of the purchase price of its sales to your charity.  Do you just have to sit back and watch the money come pouring in?

Procedurally, no; substantively, (mostly) yes.  Even though the “work” in a commercial co-venture may be done primarily by the commercial company in terms of registrations and actual product selling, a charity has a number of its own obligations that cannot be ignored.

A short primer:  Buy this + we donate that = commercial co-venture.  Simple. (more…)

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