Posts Tagged: Contests

I’m About to Deliver on 1/1/16 – Where Can I Get the Best Prizes?

On December 22, in my blog on the Miss Universe debacle, I related the story of the mother of baby Yuki Lin who was awarded $25,000 for giving birth at the stroke of midnight on New Year’s Day 2007 after temper tantrums arose over the fairness of the contest. I got to wondering, have these types of contests gone the way of the cloth diaper and candy cigarettes? Thankfully, no.

Here are just a few examples of what can you win if first sound you hear after the ball drops is a magical, shrill “I’m here” from your bouncing baby. (more…)

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And the Winner Is…

It’s now viral. Even if you had no interest in watching women get judged based upon how they look in swimwear (athletically speaking, of course), you know that on Sunday Steve Harvey announced Miss Colombia (the country, not Columbia the university, Steve) the winner of the Miss Universe Pageant and then minutes later, apologized and named Miss Philippines the winner. Was this the right thing to do? Donald Trump doesn’t think so; he wants both contestants to be named Miss Universe.

Let’s not forget that underneath it all the Miss Universe Pageant is a contest – with judges, judging criteria and rules. Like all contests, the rules control as a legal matter, but as a practical matter keeping positive public opinion is important. (more…)

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10 Things You May Not Have Known About Promotion Marketing

1. Practically every type of promotional activity is regulated in some way:
a. Sweepstakes and contests
b. User generated content on websites and social media;
c. Coupons, gift cards and money-back guarantees;
d. Charitable solicitations;
e. Celebrity endorsements or other testimonials;
f. Marketing to children; and
g. Even trying to give something away for “free”

2. You need official rules for every sweepstakes and contest you conduct. They form a binding contract with the entrants that will help protect you in the event of a dispute.

EXAMPLE: When Kraft mistakenly produced too many winning game pieces for its “Ready to Roll” sweepstakes, they were protected by having a clause in the rules stating they were not liable for printing or production errors. (more…)

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What You Need to Know About Sweepstakes and Contests

Sweepstakes

A sweepstakes is a chance promotion where the winners are selected randomly, such as random drawings, giveaways, and instant win games.

There must be no purchase necessary to enter a sweepstakes. Entries with a purchase are permitted, but there must also be a free alternative method of entry for everyone, which provides for equal limitations, equal quantity, equal time and equal prizes. Free entry methods include online and mail-in. But watch out for any hidden costs. For example, text messaging is not a “free” method of entry, because of the possible message and data rates that may apply.

For promotions with prizes over $5000 there are registration and bonding requirements in New York and Florida. (more…)

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