Posts Tagged: Disclaimer

Do You Really Like Me? Native Advertising Enforcement is On the Rise

On July 11, 2016, the FTC announced that it had settled charges against Warner Bros. that it paid online influencers to post positive game play videos for its new a video game Middle Earth: Shadow of Mordor (Ed. note: whooo). (Further Ed. Note: I will continue to use the term “influencer” which in the trade means someone who is able to influence purchases, not someone with the flu.)

This enforcement action comes on the heels of the National Advertising Division cracking down on Joyus’s “Dr. Brandt’s Needles No More Wrinkle Relaxing Cream” for native advertising in the “Stuff We Love” section of People Magazine’s website, which itself came on the heels of the FTC slapping Lord & Taylor for its native advertising campaign for its incredibly-popular Paisley Asymmetrical Dress. (Story: http://bit.ly/29V7P5B Dress: http://bit.ly/29Kqsel)

I will explain in more detail below the specifics in the Warner Bros. and Joyus matters, but for those of you who just like to cut to the chase, here’s what you need to know: (more…)

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