As was made pretty clear last week from the 1,400 hours of Congressional testimony by Mark Zuckerberg, the USA may want to follow the lead of the EU and adopt laws similar to the General Data Protection Regulation (GDPR). For now, if you are running a sweepstakes or contest open to EU residents, here are some things you need to know about the GDPR.
What is the GDPR? The GDPR is a comprehensive regulation concerning the collection and use of online personal data.
When does it come into effect? The GDPR becomes effective May 25, 2018.
Who is protected? The GDPR protects data collection from residents of the European Union. In a sweepstakes or contest, this is the entrant.
Who is covered? Any person or entity that holds or uses personal data. For a sweepstakes or contest, this could be the Sponsor or an entity collecting entry or other information from the entrants.
What is covered? Personal data, which includes anything that can be used directly or indirectly to identify a person, such as a name, photo, email or street address, posts on websites, and computer IP addresses.
What to do for Sweepstakes and Contests? (more…)