Posts Tagged: Marketing

Does That Avatar Really Like That Brand? The FTC Endorsement Guidelines in the New Age of Virtual Influencers

Meet Lil’ Miquela.

She has 1.2 million Instagram followers: She’s modeled such famous brands as Diesel, Versace, Fendi and Chanel.  In March, she appeared in a fashion spread in V Magazine as “The Face of New Age Logomania.”  Last month she talked her audience through the latest GIF sets from Prada in Milan. (more…)

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The Cow Chip Raffle OR How to Turn Poop Into Loot: An Analysis of a Raffle Law

Imagine a football field roped off and sectioned into 500 marked squares. Imagine further a cow roaming free on this football field trying to find the perfect spot to leave a cow pie (that’s farmer for poop). Imagine even further a lucky contestant who placed her money on the exact square where old Bessy decided to messy. That’s a Cow Chip Raffle.

The marketing fun is endless. News outlets love this stuff. Kids can’t believe it. And adults ponder over guessing exactly how far a bovine can go before the bovine has to go. So, what are you waiting for?

Oddly enough, to be filed under “You gotta be kidding me,” Connecticut has a specific statute dedicated to the Cow Chip Raffle. (Conn. Reg. §7-185-11b – look it up!) According to the law, you must be a non-profit and obtain a permit. You also have to file a plot plan. Your land area must be “suitably enclosed” to make sure the cow doesn’t get out (and a winner can be determined). You have to sell tickets with removal stubs entitling the holder to “temporary possession of a plot of land.” You have to “conspicuously post on an information board” the numbered plots. And no cheating, “No person may feed, lead or handle any animal utilized in a cow-chip raffle once the animal has entered into the enclosed area.” And off you (or at least the cow) go! (more…)

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