It’s summer vacation time and what better way to spend it then basking in the sun after winning that all-expense-paid prize trip. Or is it?
Sponsors want to create buzz for their sweepstakes. And vacation prizes over the summer months may do just that. In my unofficial count, there are about 150 vacation sweepstakes currently running by major brands for trips to Hawaii, Lake Tahoe, Disney World, Miami, Las Vegas, NYC and even Cincinnati. But Caveat Sponsus, awarding a dream vacation could be a nightmare.
Issues and solutions when offering vacation prizes: (more…)