Posts Tagged: Prizes

In Honor of the Olympics We Give You the International Sweepstakes Edition

In a twist that would make Alanis Morrisette sing, “Isn’t It Ironic”, last week the New York Times reported that a survivor of an Emirates airline crash landing in Dubai learned days later that he had won $1,000,000 in the Dubai Duty Free Millennium Millionaire Sweepstakes. http://nyti.ms/2bhMxkK

For this Sweepstakes, sponsored by Dubai Duty Free, each passenger that goes through Dubai International Airport can purchase a $278 ticket with a chance to win a $1 million prize. The odds are an incredible 5,000 to 1. (For a state of reference, the odds of winning $1 million in the McDonald’s Money Monopoly Game are roughly 1 in 513,591,720.)

Dubai Duty Free’s “pay to play” sweepstakes seems as foreign to Americans as the Olympic events found only on an Internet feed. Perhaps you didn’t know that goggles are optional in synchronized swimming or that Greco-Roman wrestling forbids holds below the waist or even that it’s “badminton” and not “badmitton”. Whenever you “go global” you need to brush up on international rules, and this is no less important when running a sweepstakes. Therefore, I give you some unusual sweepstakes quirks throughout the world: (more…)

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Enter to Win a Scholarship: Paying for College Through Games of Chance

For many young adults, college classes will be starting soon. For many anxious parents, college costs will be accumulating soon. Thank goodness you can try to bankroll tuition by entering the many available sweepstakes awarding “scholarship” money. For a student, college scholarship sweepstakes offer a simple alternative to actually hitting the books.  For sponsors, college scholarships offer a popular form of promotion to a captive audience and engender goodwill with the community.

While not as difficult as quantum physics, running an effective scholarship sweepstakes does require some pencil sharpening. Here are a few tips: (more…)

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You Might Not Be a Winner

I came across an article in the Dallas Morning News the other day titled “Campus carry group may offer ‘cash prizes’ to UT students who call out anti-gun professors.” Whoa!

The regional director of the group Students for Concealed Carry is quoted as saying “One of the proposals we’re considering is the offering of a cash prize to the student who documents the most verifiable cases of faculty or staff prohibiting licensed concealed carry in offices.” Whoa!

For some background, beginning Aug. 1, licensed gun owners will be able to carry concealed handguns into most buildings at Texas’ public four-year colleges and universities under the state’s new campus carry law. UT-Austin wants to exempt professors from the law and allow them to decide whether young John and Jane Waynes can mosey on in during office hours while packing heat.

No matter what you may think about allowing Billy the (College) Kid to conceal carry, I’m really not sure that awarding a prize for rounding up the most rascals is a sound marketing strategy. We all know that having a catchy “CTA” (call to action) is a great way to engage people and encourage them to enter your sweepstakes. Spin the wheel! Text a friend! Post a Review! – good.  Find the hoplophile hater – bad.

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Having Fun with the Yankees (Or at Their Expense): Opening Day Edition

Marketing is supposed to be fun. And by golly, the folks at HBO are circling the bases by taking on sport’s most esteemed franchise, the New York Yankees. I’m talking about Comedian John Oliver’s “I Have Never Sat In A Premium Location” contest. If you haven’t heard about it, check out this clip from his recent show at http://nydn.us/1S1WP2k

Apparently, Yankees COO Lonn Trost recently said on a radio show that the Yankees were not accepting printed tickets from StubHub for premium seats at the Stadium. For us bushleagers, the premium seats are in the prime location right off the field of play and come with not only a great view but access to the Legends Club, where you can get a waiter-delivered gourmet meal and an unpronounceable brand of beer rather than an over-boiled hot dog and watered-down Bud being passed fire bucket-style down your row. (more…)

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Sweepers – Trying to Clean Up with Sweepstakes Prizes

By rough estimate there are over 20,000 people out there who devote their livelihood to extreme “sweepstaking.” These dedicated denizens of the promotion world scour the Internet and newsletters in search of fame and fortune. They go by monikers such as “Mr. Sweepy” and “Grand Master Sweeper.” Statistics show that your average “sweeper” is a middle-aged Caucasian woman, with no kids and no college education. (Insert comment here.) They can submit hundreds of entries per day and they are personal friends with the postman (because they spend thousands of dollars on postage). Some limit entries to useful or valuable prizes (like the “four C’s – cars, cruises, computers and cash), while others are just happy to win a lamp in the shape of a woman’s leg, à la A Christmas Story. But despite their tenacity, they only have a winning rate of much less than 1%.

Sweepers are good for the sweepstakes industry. Sweepers read and follow the rules. Sweepers can drive traffic to your website – against their self-interest, they typically let their sweeper friends know about good promotions. And sweepers may actually end up buying your product. (more…)

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What’s a Prize? Illinois Federal Court Holds In-App Purchases for a Chance to Win Enhanced Game Play Is Not Illegal Gambling

Recently, the US District Court for the Northern District of Illinois dismissed a putative class action lawsuit claiming that the online game Castle Clash involved illegal gambling because players could make in-app purchases to win “Heroes”, “gems”, “shards” and “Honor Badges” to enhance their gaming experience.

I think I got this right: In Castle Clash, players amass armies of “Heroes” to do battle against one another. During play, the players collect “shards” – a type of virtual currency – in the game’s “dungeon” and can use these shards to obtain new Heroes from the “Hero Shop”. Also, when a player downloads the game, she is provided with some “gems” to use to make in-app “purchases” within the game to enhance play. Players can amass more gems by buying them, with prices ranging from $1.99 to $99.99. A player can collect Heroes without using her shards by purchasing gems to enter a “Talent Roll” where Heroes are awarded randomly (with a lesser chance of winning better Heroes). There are also in-app events where players with a lot of gems are awarded rare Heroes. The Heroes cannot be redeemed for cash.

To put it simply, you can pay for a better chance to win thingies that make your game play that much more thrilling. (more…)

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