Posts Tagged: Promotion

New York AG Gives No Stars To Fake Online Reviews

On November 2, 2018, the New York Attorney General came crashing down on a number of moving services that paid for at least 60 fake positive online reviews posted under the heading “CHECK OUT OUR REVIEWS POSTED BY CUSTOMERS JUST LIKE YOU.”  As a result, the only checking being done will be from the businesses’ bank account when they shell out over $65,000 in penalties and costs.

Fake online reviews have always been the bane of legitimate shoppers.  What’s the first thing you do when you find a snow blower online?  You read the reviews.  How’s about a restaurant?  You read the reviews.  In fact, statistics show that a whopping 88% of shoppers incorporate online reviews into their purchase decisions, and being the lazy consumers that we are, the number one factor is the star rating.  While we think we can weed through the fake and the for real, the bottom line is who the heck knows if Caroline L. from New York, NY really liked her bicycle?  We don’t.  A Harvard Business School/BU report from a few years back states that 20% of all online reviews on Yelp! were fake.  Yikes! (more…)

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Pandamonium Over a Promotion: What to do When Your Promotion is Too Popular

Over the years there have been a number of promotions that just exploded beyond a brand’s expectations.  In 2009, Oprah decided to treat the whole Internet to two pieces of KFC’s new Kentucky Grilled Chicken by promoting a coupon redeemable at participating restaurants.  Lines snaked out the doors and cars lines up at drive-thru windows.  Some customers waited two hours for their chicken and some were turned away with only coupons.

Not to be outdone, on July 12, Build-A-Bear ran a one-day sale where customers could get a stuffed bear for the price of their child’s age.  As POPPA BEAR said to MAMA BEAR, if we truly love our BABY BEAR that is a deal we just can’t BEAR to miss.  Build-A-Bear could not just grin and BEAR it when the lines got unBEARable.  So Build-A-Bear published a notice on social media stating that it had to limit the number of people for safety concerns. (more…)

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Order to Show Cause to Provide Feedback on This Blog

—————————————————————–

In re the Application of

ROB LAPLACA,
d/b/a www.YouMightBeaWinner.com:

Petitioner

—————————————————————–

SUPERIOR COURT OF
THE BLOGOSPHERE 

JUDICIAL DISTRICT OF
LEGAL BLOGS

ORDER TO SHOW CAUSE TO
PROVIDE FEEDBACK ON THIS BLOG  

WHEREAS, this blog (the “Blog”) started in 2016 and has had (surprisingly) a good number of readers (the “Readership”).  Big companies and small companies.  Large law firms and solo practitioners.  Bar Associations and even Offices of Attorneys General (yikes); (more…)

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The 2018 Most Interesting Super Contests for the Super Bowl

The noted football lover, Karl Lagerfeld, once said, “Clear thinking at the wrong moment can stifle creativity.”  (This coming from a man who has dressed in the same outfit for 50 years.)  This year, the marketers have thrown away the playbooks, sidestepped clear thinking and used Bill Belichik-like creativity to come up with some fun promotional contests for Super Bowl Sunday:

Get Your Hands Off My Car. Not since the days of Otto Graham have kids flocked around a car with their hands firmly planted hoping to make it into overtime and win that precious hotrod. Mercedes-Benz has updated this contest for the 21st century. (more…)

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A Post Guaranteed to Give a Lesson on Money Back Guarantees (or Your Money Back)

Ever hear of the “Trial Mark”?  In 1869, for his home brewed medicinal products J.R. Watkins created bottles that included an embossed “Trial Mark.”

Mr. Watkins sold his products door-to-door and offered the first Money Back Guarantee to consumers, provided their use of the product did not extend beyond the “Trial Mark.” – Ingenious!

One hundred and fifty years later, money back guarantees are a trillion (with a T) dollar business in the U.S.  With that comes about a 10 billion (with a B) dollar loss for businesses. (more…)

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