Posts Tagged: Sweepstakes

10 Things You May Not Have Known About Promotion Marketing

1. Practically every type of promotional activity is regulated in some way:
a. Sweepstakes and contests
b. User generated content on websites and social media;
c. Coupons, gift cards and money-back guarantees;
d. Charitable solicitations;
e. Celebrity endorsements or other testimonials;
f. Marketing to children; and
g. Even trying to give something away for “free”

2. You need official rules for every sweepstakes and contest you conduct. They form a binding contract with the entrants that will help protect you in the event of a dispute.

EXAMPLE: When Kraft mistakenly produced too many winning game pieces for its “Ready to Roll” sweepstakes, they were protected by having a clause in the rules stating they were not liable for printing or production errors. (more…)

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What You Need to Know About Sweepstakes and Contests

Sweepstakes

A sweepstakes is a chance promotion where the winners are selected randomly, such as random drawings, giveaways, and instant win games.

There must be no purchase necessary to enter a sweepstakes. Entries with a purchase are permitted, but there must also be a free alternative method of entry for everyone, which provides for equal limitations, equal quantity, equal time and equal prizes. Free entry methods include online and mail-in. But watch out for any hidden costs. For example, text messaging is not a “free” method of entry, because of the possible message and data rates that may apply.

For promotions with prizes over $5000 there are registration and bonding requirements in New York and Florida. (more…)

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