Posts Tagged: Sweepstakes

The Super (oops) “Big Game” Sweepstakes Are Starting – Watch What You Say

“Game Time Gold”, “Ultimate Football Experience”, The “Big Game” Sweepstakes, the “Special Teams” Sweepstakes, and the “Big Game Giveaway” are just a few of the sweepstakes offered this football season to win a trip to Super Bowl 50, as well as the latest installment of the exercise in – how can I say Super Bowl without saying SUPER BOWL®.

Almost everyone knows that the NFL® holds the rights to, among other things, the NFL® team names, emblems, helmet designs, the NFL® shield, and the terms SUPER BOWL® and SUPER SUNDAY®. (In fact, the NFL® owns more than 100 registered trademarks and 9 that specifically include the term SUPER.) Does this mean that advertisers have to tenderfoot around the term SUPER BOWL® like a split end trying to stay inbounds on the way to the end zone? The legal answer may be no. (more…)

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Cause Marketing Can be a Force for Change

Today (Dec. 18) is the official release date for the long-awaited next installment in the Star Wars saga – The Force Awakens. Disney and the Star Wars group have already been been engaged in an over one-year long cause marketing campaign that has been out of this world. For example, in mid-2014, the “Force for Change” campaign kicked off with a collaboration with UNICEF with a sweepstakes to win a once-in-a-lifetime walk-on role in the film, which raised over $4.2 million. In early 2015, programs were created to support UNICEF Kid Power such as an “Art Awakens” campaign to auction off Star Wars-themed works of art by contemporary artists. In late 2015, a new Force for Change-themed sweepstakes in support of 15 causes across the globe was announced with over $2 million raised. Throughout the campaign, different “Force for Change” merchandise has been sold with proceeds going to charity; these include: t-shirts, a collectible Hot Wheels hot rod car, and a power band. Also, specially-made items were auctioned off, such as an outfit made by famous designers that pays homage to the characters in the movie, original movie-inspired art pieces, and a gold and diamond BB-8 collectible. Full details are available at: http://forceforchange.starwars.com/

Star Wars – The Force Awakens has already broken pre-opening ticket sales and is expected to make over $1 billion. The specific impact of its cause marketing efforts has yet to be quantified, but it is clear that cause marketing helps trigger sales while at the same time helping people throughout the globe. Good for you Disney and Star Wars!

Full disclosure: The author of this post, Rob Laplaca, worked on part of this cause marketing campaign.

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10 Things You May Not Have Known About Promotion Marketing

1. Practically every type of promotional activity is regulated in some way:
a. Sweepstakes and contests
b. User generated content on websites and social media;
c. Coupons, gift cards and money-back guarantees;
d. Charitable solicitations;
e. Celebrity endorsements or other testimonials;
f. Marketing to children; and
g. Even trying to give something away for “free”

2. You need official rules for every sweepstakes and contest you conduct. They form a binding contract with the entrants that will help protect you in the event of a dispute.

EXAMPLE: When Kraft mistakenly produced too many winning game pieces for its “Ready to Roll” sweepstakes, they were protected by having a clause in the rules stating they were not liable for printing or production errors. (more…)

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What You Need to Know About Sweepstakes and Contests

Sweepstakes

A sweepstakes is a chance promotion where the winners are selected randomly, such as random drawings, giveaways, and instant win games.

There must be no purchase necessary to enter a sweepstakes. Entries with a purchase are permitted, but there must also be a free alternative method of entry for everyone, which provides for equal limitations, equal quantity, equal time and equal prizes. Free entry methods include online and mail-in. But watch out for any hidden costs. For example, text messaging is not a “free” method of entry, because of the possible message and data rates that may apply.

For promotions with prizes over $5000 there are registration and bonding requirements in New York and Florida. (more…)

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